VInfer.AI

Tata Harrier EV Marketing Campaign (Voice AI)

Summary

A Tata Motors dealership used VInfer’s Voice AI campaign to run high-scale outreach for Tata Harrier EV marketing, generating structured customer interest and enabling the sales team to focus effort on engaged prospects.

Context

Marketing pushes require consistent messaging and rapid outreach to maintain top-of-mind recall, especially when multiple models and competing offers exist in the market.

Challenge

High volumes made manual outreach inconsistent and slower than required

Variable call handling created inconsistent data capture

Limited visibility into outcomes beyond “called / not called”

What VInfer Deployed

Outbound Voice AI calling for campaign messaging and engagement checks

Standardized dispositions and “Interested” tagging

Complete post-campaign deliverables for actionability and review

Campaign Performance (December)

Dialed: 43,235

Connected: 33,172 (76.72% connect rate)

Interest Generated: 1,597 (3.69% of total dialed)

Business Outcome

Delivered large-scale customer outreach with consistent messaging

Generated a clean list of engaged prospects for sales prioritization

Established a repeatable marketing outreach engine usable across models/campaigns

What the Dealership Received

Calling and outcome summary report

Interested lead list for sales follow-up

Dispositions, recordings, dashboard access

Exportable CSV/Excel outputs for CRM usage

Summary

Context

Marketing pushes require consistent messaging and rapid outreach to maintain top-of-mind recall, especially when multiple models and competing offers exist in the market.

Challenge

High volumes made manual outreach inconsistent and slower than required

Variable call handling created inconsistent data capture

Limited visibility into outcomes beyond “called / not called”

What VInfer Deployed

Outbound Voice AI calling for campaign messaging and engagement checks

Standardized dispositions and “Interested” tagging

Complete post-campaign deliverables for actionability and review

Campaign Performance (December)

Dialed: 43,235

Connected: 33,172 (76.72% connect rate)

Interest Generated: 1,597 (3.69% of total dialed)

Business Outcome

Delivered large-scale customer outreach with consistent messaging

Generated a clean list of engaged prospects for sales prioritization

Established a repeatable marketing outreach engine usable across models/campaigns

What the Dealership Received

Calling and outcome summary report

Interested lead list for sales follow-up

Dispositions, recordings, dashboard access

Exportable CSV/Excel outputs for CRM usage

Summary

Context

Marketing pushes require consistent messaging and rapid outreach to maintain top-of-mind recall, especially when multiple models and competing offers exist in the market.

Challenge

High volumes made manual outreach inconsistent and slower than required

Variable call handling created inconsistent data capture

Limited visibility into outcomes beyond “called / not called”

What VInfer Deployed

Outbound Voice AI calling for campaign messaging and engagement checks

Standardized dispositions and “Interested” tagging

Complete post-campaign deliverables for actionability and review

Campaign Performance (December)

Dialed: 43,235

Connected: 33,172 (76.72% connect rate)

Interest Generated: 1,597 (3.69% of total dialed)

Business Outcome

Delivered large-scale customer outreach with consistent messaging

Generated a clean list of engaged prospects for sales prioritization

Established a repeatable marketing outreach engine usable across models/campaigns

What the Dealership Received

Calling and outcome summary report

Interested lead list for sales follow-up

Dispositions, recordings, dashboard access

Exportable CSV/Excel outputs for CRM usage

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