Tata Sierra - Case Study - VInfer.AI Voice AI Calling

Tata Sierra Launch Campaign (Voice AI)

Tata Sierra Launch Campaign (Voice AI)

Tata Sierra Launch Campaign (Voice AI)

Summary

A Tata Motors dealership used VInfer’s Voice AI campaign to scale launch outreach for the newly launched Tata Sierra, identify high-intent prospects, and hand over structured “Interested” leads to the sales team during a peak demand window.

Context

New launches create short, high-intensity periods where speed-to-lead and consistent follow-ups determine how much demand gets converted into showroom engagement. The dealership needed a scalable way to reach a large customer base without being constrained by human calling capacity.

Challenge

  • Limited agent bandwidth during launch spikes


  • Delayed first-touch and inconsistent messaging


  • No standardized, structured intent capture for prioritization and follow-ups

What VInfer Deployed 

  • Outbound Voice AI campaign for launch messaging and interest capture 


  • Structured lead qualification (Interested/Not Interested + dispositions) 


  • Actionable handoff outputs (Interested list + call recordings + dashboards) 

Campaign Performance (December)

  • Dialed: 31,537


  • Connected: 18,626 (59.06% connect rate)


  • Interest Generated: 2,655 (8.41% of total dialed)

Business Outcome

  • Scaled outreach at launch volume without adding human calling headcount


  • Created a prioritized set of high-intent prospects for faster sales follow-up


  • Standardized interest capture for operational discipline and better lead management

What the Dealership Received

  • Campaign report (Dialed / Connected / Interested)


  • Interested lead list with phone numbers


  • Call dispositions + recordings


  • Dashboard access + CSV/Excel exports


  • Full auditability for internal review

Summary

A Tata Motors dealership used VInfer’s Voice AI campaign to scale launch outreach for the newly launched Tata Sierra, identify high-intent prospects, and hand over structured “Interested” leads to the sales team during a peak demand window.

Context

New launches create short, high-intensity periods where speed-to-lead and consistent follow-ups determine how much demand gets converted into showroom engagement. The dealership needed a scalable way to reach a large customer base without being constrained by human calling capacity.

Challenge

  • Limited agent bandwidth during launch spikes


  • Delayed first-touch and inconsistent messaging


  • No standardized, structured intent capture for prioritization and follow-ups

What VInfer Deployed 

  • Outbound Voice AI campaign for launch messaging and interest capture 


  • Structured lead qualification (Interested/Not Interested + dispositions) 


  • Actionable handoff outputs (Interested list + call recordings + dashboards) 

Campaign Performance (December)

  • Dialed: 31,537


  • Connected: 18,626 (59.06% connect rate)


  • Interest Generated: 2,655 (8.41% of total dialed)

Business Outcome

  • Scaled outreach at launch volume without adding human calling headcount


  • Created a prioritized set of high-intent prospects for faster sales follow-up


  • Standardized interest capture for operational discipline and better lead management

What the Dealership Received

  • Campaign report (Dialed / Connected / Interested)


  • Interested lead list with phone numbers


  • Call dispositions + recordings


  • Dashboard access + CSV/Excel exports


  • Full auditability for internal review

Summary

A Tata Motors dealership used VInfer’s Voice AI campaign to scale launch outreach for the newly launched Tata Sierra, identify high-intent prospects, and hand over structured “Interested” leads to the sales team during a peak demand window.

Context

New launches create short, high-intensity periods where speed-to-lead and consistent follow-ups determine how much demand gets converted into showroom engagement. The dealership needed a scalable way to reach a large customer base without being constrained by human calling capacity.

Challenge

  • Limited agent bandwidth during launch spikes


  • Delayed first-touch and inconsistent messaging


  • No standardized, structured intent capture for prioritization and follow-ups

What VInfer Deployed 

  • Outbound Voice AI campaign for launch messaging and interest capture 


  • Structured lead qualification (Interested/Not Interested + dispositions) 


  • Actionable handoff outputs (Interested list + call recordings + dashboards) 

Campaign Performance (December)

  • Dialed: 31,537


  • Connected: 18,626 (59.06% connect rate)


  • Interest Generated: 2,655 (8.41% of total dialed)

Business Outcome

  • Scaled outreach at launch volume without adding human calling headcount


  • Created a prioritized set of high-intent prospects for faster sales follow-up


  • Standardized interest capture for operational discipline and better lead management

What the Dealership Received

  • Campaign report (Dialed / Connected / Interested)


  • Interested lead list with phone numbers


  • Call dispositions + recordings


  • Dashboard access + CSV/Excel exports


  • Full auditability for internal review

Let's Talk

Let's Talk

Let's Talk

Let's Talk

Let's Talk

Let's Talk